Some people fall into sewing by chance. Many inherit it through generations. For Jenna, sewing was stitched into her childhood by her mum. At just four years old, Jenna was sewing Barbie doll clothes. By seven, she was turning the crank on a hand-wound Singer machine, piecing together her own clothing.
“I remember sewing a skirt, a little red wrap thing.”
Early lessons and exploding overlockers
Like many in the 1980s, Jenna learned more about sewing at intermediate school and high school. She got her first “real” sewing machine, an Elnita (like the Elna machines of today). Later, her dad bought her a Babylock overlocker at an auction.
“This was an old metal one. Heavy as anything. Very, very basic. Only three thread and every now and then it would explode. You’d be overlocking along, it didn’t matter if you were going slow or fast, you couldn’t avoid it. Every now and then it would just go bang and throw out all this really stinky smoke and give you a hell of a fright. Once you stopped shaking and it cooled down for a while, you could carry on,” Jenna laughs.

A formal path into fashion
It was inevitable Jenna would follow the thread to Otago Polytech in the mid-90s, achieving a diploma in fashion design. She graduated top of her class, then started her sewing career teaching at a Salvation Army training centre.
Pickle, pillows and Lavender Blue
Not long after and on a whim, Jenna packed up her sewing supplies and headed to Palmerston North where she ran her mum’s high-end linen shop. That eventually evolved into her own children’s clothing label, “Pickle” (her niece’s nickname). She bought an embroidery machine and embroidered the brand onto every piece. The business bloomed until big brand children’s clothing manufacturers swooped in and pushed her out of the market.

Instead, in partnership with her Mum, Jenna focused on household linens – hand towels, bath towels, face cloths, sheets and pillowcases (with a little lavender sachet inside). Having realised what the embroidery machine could do, Jenna designed a sprig of lavender which she added to all the linens with the words “Lavender Blue”. Eventually the number of machines multiplied to four running full-time and the business sold the products throughout New Zealand.
Earthquakes and setbacks
After nine-and-a-half intense years (instead of the six months she originally promised to work with her mother), Jenna moved to Christchurch. There, she met her partner and, moving into his home, set up her sewing business in a spare room. She juggled Roman blinds, dressmaking and uniform production before the Christchurch earthquakes brought everything to an abrupt halt.

It was too dangerous to stay in the broken house. There was no room to sew in the tiny motel unit she and her partner lived in while waiting for a builder to become available to fix the house.
The building work did not start until almost a year after the earthquakes and took eight months. Realising the motel unit was not satisfactory, the couple moved into a furnished flat. Jenna set up a workroom at a friend’s house but the sewing did not pick up to the level it was previously.

A world trip, a wedding and a new start
Jenna and her partner decided to take a break and spent seven weeks travelling the world. They got married in Las Vegas and returned to Christchurch happy. The uniform company Jenna had worked for was desperate for her help so she worked in-house for a while. However, the city was still broken and many of its residents were still sad.
“It was still a very negative feeling,” Jenna says. “We were kind of sick of being around sad and angry people.”
Finding a home
The turning point came when Jenna and her husband found an old general store for sale in the tiny town of Winchester on SH1 in South Canterbury. Jenna turned the shop front into her studio.

“It is really neat being out there in the shop and thinking about the women who wore those beautiful corset dresses and people tying up their horses outside. Actually, the hitching posts are still there,” Jenna says.
Bearsies, ball gowns and back to teaching
The business, Jenna Sews, was born. Wedding dresses, ball gowns and alterations, Jenna sews them all and more. She made “Bearsies” from recycled denim and sold them at markets. The Swanndri company spotted Jenna’s work and contracted her to make teddy bears from its iconic checked wool fabric. She made almost 1000 of them, up to 175 at a time. They took over Jenna’s life. After several rises in the minimum wage, materials cost and shipping rates, the Swanndri bears stopped being viable to produce.


Recently, Jenna has gone full circle and teaching has become part of her weekly rhythm again.
For someone who has been sewing since she was four (just over 50 years!) the needle is far from stopping.
Talk to me
Jenna’s journey is proof that sewing can carry us through every stage of life. Tell me how long you have been sewing and your biggest sewing achievement in the comments.